THINKING
Prototypes
- best example of a category
 
- mental grouping of similar objects, events, ideas, or people
 - similar to schemas
 
Heuristics
- a rule - of - thumb strategy that often allows us to make judgments and solve problems efficiently
 - a short cut that could be prone to errors
 
Representative Heuristics
- rule of thumb for judging the likelihood of things in terms of how well they match our prototype
 - can cause is to ignore important information
 
Availability Heuristics
- estimating the likelihood of events based on their availability in our memory
 - if it comes to the mind easily we presume it is common
 
Insight
- a sudden realization of the solution to a problem
 

Fixation
- the inability to see a problem from a new perspective
 
Confirmation Bias
- a tendency to search for information that confirms one's preconceptions
 
Overconfidence
- tendency to be more confident that correct
 - to overestimate the accuracy of your beliefs and judgement
 

Framing
- the way an issue is posed
 - it can have drastic effects on your decisions and judgements
 
Belief Bias
- tendency for one's preexisting beliefs to distort logical reasoning
 - sometimes making invalid conclusions valid or vice versa
 

Belief Perseverance
- clinging to your initial conceptions after the basis on which they were formed has been discredited
 
Mental Set
- tendency to approach a problem in a particular way, especially if it has worked in the past
 - may or may not be a good thing
 
Functional Fixedness
- the tendency to think of thing only in terms of their usual function
 

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