AGGREGATE DEMAND
- shows the amount of real GDP that the private, public, and foreign sector collectively desire to produce at each possible price level.
- relationship between price level and level of real GDP is inverse.
AD Curve
Why is AD a downward slope?
- Real Balances Effect: when price level is high, households can't afford it.
- Interest-Rate-Effect: a rise in price level increases the interest rate (discourages investment).
- Foreign Purchases Effect: a rise in price level increases the demand for cheap imports.
Shifts in AD (two parts)
- change in C, IG, G, and/or Xn
- a multiplier effect that produces a greater change than the original change in the four components.
- increase in AD= AD →
- decrease in AD= AD ←
DETERMINANTS OF AD
Consumption
- Consumer Wealth
- more wealth: more spending AD →
- less wealth: less spending AD ←
2. Consumer Expectations
- positive expectations: more spending AD →
- negative expectations: less spending AD ←
3. Household Indebtedness
- less debt: more spending AD →
- more debt: less spending AD ←
4. Taxes
- less taxes: more spending AD →
- more taxes: less spending AD ←
Gross Private Investment
- Real Interest Rate
- lower real interest rate: more investment AD →
- higher real interest rate: less investment AD ←
2. Expected Returns
- higher expected returns: more investment AD →
- lower expected returns: less investment AD ←
- influenced by expectations of future profitability, technology, degree of excess capacity( existing stick of capital), and business taxes.
Government Spending
- more government spending: AD →
- less government spending: AD ←
Net Exports
- Exchange Rates (international value of money)
- weak money: less imports, more exports AD →
- strong money: more imports, less exports AD ←
2. Relative Income
- strong foreign economy: more exports AD →
- weak foreign economy: less exports AD ←